Bringing Authentic Italian Coffee to the US with Tailored Design, Development, and Marketing

CLIENT

Kimbo Coffee US

INDUSTRY

E-Commerce

SCOPE OF WORK

UI UX Design Shopify Development Meta Ads Google Ads Email Marketing

Environment

Shopify

Bringing Authentic Italian Coffee to the US with Tailored Design, Development, and Marketing

OVERVIEW

Kimbo, an iconic Italian coffee brand, sought to bring the rich flavors of authentic Espresso Italiano to the US market. While highly successful in Europe, Kimbo aimed to connect with American coffee enthusiasts by highlighting their heritage and premium quality. However, they needed a more tailored digital strategy to effectively introduce their product offerings to this new audience.

Challenges

Kimbo faced challenges in resonating with the US consumer base, particularly in translating their European success into meaningful engagement with American customers. Their website was not optimized for US-based visitors, resulting in lower conversion rates and missed opportunities for brand connection. Kimbo required a fresh digital approach to reflect their heritage while aligning with US coffee culture preferences.

Result

Kimbo

33.3%

Reduced CPA

277.9%

Increased Conversion Value

Meta Ads

55.5%

Reduced CPA

84%

Increased Conv. Value

They transformed our online store and boosted our marketing efforts. The increase in traffic and sales is a testament to their expertise.

Marketing Director @ Kimboo

What we did in a nutshell.

We redesigned the Kimbo USA website with a focus on optimizing for the American market. By emphasizing the brand’s rich Italian heritage in a way that resonated with US consumers, we enhanced the visual storytelling of the brand. Additionally, we improved the user experience, implemented conversion-focused design elements, and integrated eCommerce tools to increase engagement and sales. These efforts helped Kimbo make a stronger connection with US coffee drinkers while positioning their authentic espresso as a premium choice in the market.